300 South Main established domestic warehousing program

HIGH POINT — Motion and outdoor furniture vendor 300 South Main is adding a new domestic warehouse program for RTA occasional and upholstered furniture in partnership with a Chinese manufacturer, which has an established presence in the U.S. market through major online retailers.

The idea builds on 300 South Main’s original strategy to bring Asian values to mid-size independent retailers to help them compete with Top 100 companies and online powerhouses. President Ken Salm declined to name the manufacturer, but he shared the company has multiple factories and an established sales and warehouse presence serving the U.S. market, shipping thousands of containers a month.

At the upcoming fall High Point Market, in its eponymous 17,000-square-foot showroom, 300 South Main will show around 80 SKUs of occasional, accent and upholstery — including six to eight sofa frames — all warehoused stateside for fast service. Occasional and accent pieces should retail from $99 to $499, sofas from $499 to $799.

“A few hundred more SKUs will be available shortly after market on our website,” Salm said, adding the manufacturer “is coming to us for design ideas for new SKUs to further penetrate this new channel. This is better furniture that happens to be KD.”

To date, Salm said the manufacturer has dealt with the “Amazon’s and Wayfairs of the world,” and the warehousing program with 300 South Main brings the line into the traditional retail channel. And while ports serving Asian imports remain congested, Salm said the producers established U.S. presence and volume has kept inventories up to speed. The main warehouse in Ontario, Calif., is supported by supplemental warehousing on the East Coast.

Salm believes the program will help medium-size independents offer customers options for the way people shop today.

“We have 3PL capability, so the retailer has the opportunity to order palletized inventory for in-store vignettes and sales, or we can ship directly to the consumer using our own freight or their freight forwarder,” Salm said, giving traditional retailers the chance to build upon established customer relations with new ways for them to purchase.

“People want to buy from where they bought in the past in stores they know, but they want to buy differently,” he added. “They still want the connection, the relationships haven’t changed but how they shop and transact online has changed.”

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