AI-powered chat platform raises $2M in seed funding

MONTREAL – Heyday, an artificial intelligence-powered customer chat platform for retailers in home furnishings and other industries, has announced a $2M oversubscribed seed funding round that will be used to expand the company’s engineering, research and product teams, and to accelerate its global expansion.

Innovobot, an investment and advisory services firm based in Canada, led the funding round that also included investments from Desjardins Capital and a string of strategic investors with marketing and retail expertise.

“This year, we expect the lines between marketing, sales and support to blur, as brands start creating cross-functional customer experience teams,” said Steve Desjarlais, co-founder and CEO of Heyday.

Part digital shopping assistant, part live chat solution, Heyday’s hybrid platform combines conversational AI and automation with the human touch of sales and support teams. The platform integrates with software from Shopify, Lightspeed, Magento and Salesforce.

The company currently works with several home furnishings and appliance stores in Canada including Polysleep and Maison Ethier and is planning to expand into the home furnishings market in the United States.

“We’re on a mission to give conversational AI to teams, either via web-based chat or via leading messaging apps like Facebook Messenger and WhatsApp,” added Etienne Mérineau, co-founder and CMO, adding that “by leveraging new technologies like AI to augment store associates, not replace them, retailers can give their team the powers they need to provide exceptional customer service.”

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