Ashley Furniture HomeStore opens new Indonesia location


MALANG, Indonesia — PT Home Center Indonesia celebrated the grand opening of its new Ashley Furniture HomeStore in Malang, Indonesia, late last month.

The ribbon-cutting ceremony for the new 5,400-square-foot store, located at Living Plaza Sawojajar, was held Dec. 31, 2022, and the new location will employ some 100 people.

“Ashley Furniture HomeStore offers customers a wide variety of beautiful home furnishings at a great price,” said owner Meutia Kumala. “We look forward to serving our local customers, providing the best customer service in the industry and expanding the Ashley brand in Indonesia.”

The store’s interior architectural design includes Modern Refinery, Vintage Casual and New Traditional. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories.

PT Home Center Indonesia owns 13 additional Ashley Furniture HomeStores and 91 Ashley Galleries in the surrounding region. This is the third Ashley Furniture HomeStore in the state of East Java. Ashley Furniture HomeStore has more than 1,100 locations worldwide.

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