Ashley, Furniture Mart USA help burn survivor families via furnishings donation


MINNEAPOLIS — Earlier this week, Ashley Retail and Top 100 retailer Furniture Mart USA partnered on a product donation to furnish a brand-new first-of-its-kind transitional healing center for Firefighters for Healing.

The donation, valued at more than $40,000, included various living room and bedroom furnishings and mattresses for 12 one-bedroom suites for families of burn center patients. The new facility is scheduled to open after the first of the year.

Firefighters for Healing has constructed a one-of-a-kind, $6 million, 15,000-square-foot transitional healing center, located at 650 Portland Avenue South in downtown Minneapolis. The Healing Center consists of 12 fully furnished home-away-from-home suites that will be available at no cost to families of burn survivors, firefighters and first responders when they travel to the Twin Cities for care.

“When a first responder has a medical diagnosis or a child or adult has sustained burn trauma, the family is forced into weeks or months of unique challenges. Our Transitional Healing Center will provide 24/7 relief for families by providing emergency housing and a wide range of support,” said Jake LaFerriere, Firefighters for Healing founder and executive director, adding, “Thanks to our friends at Furniture Mart and Ashley, these families will directly experience the positive impacts of feeling comfortable and cozy while staying in one of our home-away-from-home suites.”

“At the heart of our mission is a strong sense of service and giving back to our communities. With three generations actively working in our family-owned business, we are honored to help turn this new Healing Center into a home for Firefighters for Healing and the first responders, burn survivors and families that they will support,” said Bill Hinks, founder and chairman of Furniture Mart USA.

“This is an incredible project, and we are honored to be involved in helping bring the feeling of Home to the individuals who will utilize this facility,” said Todd Wanek, president and CEO, Ashley Furniture Inds. “These first responders and firefighters put their own health and safety on the line to keep our communities across the country safe, and this is just a small token of support for all that they do.”

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