Bassett’s new partnership gives its consumer financing options a boost

BASSETT, Va. — Top 100 retailer Bassett Home Furnishings is partnering with consumer financing company Synchrony to launch a multi-year financing program.

The Bassett program will launch as part of Synchrony’s Home Network, which provides a network of more than 5 million customers across thousands of store locations nationwide. As a Home Network partner, Bassett will have access to exclusive marketing channels and campaigns that enable them to reach those customers. The program provides consumers with payment options that they can use to access promotional financing at any of the company’s 92 company- and licensee-owned stores.

“Bassett chose to re-establish a partnership with Synchrony because we value Synchrony’s core strengths: customer experience, analytics and marketing leadership,” said Mike Daniel, senior vice president and chief financial officer, Bassett. “Synchrony’s data analytics and technology enable us to deliver greater buying power and transparency to our consumers wherever they are along their path to purchase.”

Bassett’s financing program features several Synchrony technology solutions that enhance the customer experience by streamlining and simplifying the financing application process, including prequalification, Direct to Device and dApply. Synchrony will also regularly share advanced data analytics with Bassett. Receiving insights on customer data like their financing, shopping and servicing preferences will help Bassett improve the customer experience and drive loyalty and growth.

“We are thrilled to have Bassett Furniture return as a valued Synchrony partner,” said Curtis Howse, CEO of home and auto, Synchrony. “We look forward to working with them to build customer experiences that move at the pace of customer expectations. A great customer experience is no longer just about speed and ease; it is now also multi-channel, immersive, personalized and data driven. We are committed to putting data at the heart of our partnership.”

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