Best Home Furnishings tests new mobile app in LV

FERDINAND, Ind. – Upholstery producer Best Home Furnishings is testing out a new mobile retail app at the Las Vegas Market.

“When you have the wide product assortment that we have, and virtually no limitations on cover availability, we wanted to provide our retailers with a tool to assist the retail sales associate, as well as offer the customer who is just browsing, the ability to easily customize the furniture,” said Brian Lange, Best Home Furnishings president. “We wanted an app that was not only easy to use, but also easily adaptable to the retail environment.”

Visiting dealers to the company’s Las Vegas showroom will get a firsthand look at the app that helps to simplify the product customization process by users to narrow down choices in products, fabrics, finishes and pricing. This makes it easier to see the final order information.

The company partnered with Fieldtrip, a marketing agency from Louisville, Ky., to create the application.

The new retail app will be accessible on iOS and Android as well as on free-standing kiosks. Dealers can see the app at the Best Home Furnishings showroom, space A-653.

The app is in its final development phase and will launch within the first quarter of 2019.

Best Home Furnishings mobile app

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