Birch by Helix Partners with LoadUp Technologies

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Birch, Helix Sleep’s all-natural and sustainable sleep brand, announced a partnership with LoadUp Technologies, an end-to-end installation, assembly, and disposal service. 

LoadUp services will now be available on, giving customers the option to add new purchase installation and old item removal at point of purchase. The convenient add-on service is designed to further simplify the online mattress shopping experience. 

“We’re constantly looking to improve the mattress buying process by making the experience as easy as possible,” said Adam Tishman, Co-Founder of Helix Sleep. “We have evaluated each step of the process, starting with our revolutionary sleep quiz and ending with disposal of a customer’s old mattress, and that’s where LoadUp’s services come in. This partnership between Birch and LoadUp helps strengthen our customer journey by providing removal options and therefore making the online mattress shopping experience even more convenient.” 

Beginning late-May, Birch customers will have the option to select LoadUp’s services during the online checkout process. Shoppers can choose between three options including in-home setup and removal, in-home setup only, and removal only. Once the transaction is complete, customers will receive an email from LoadUp to schedule the service they’ve selected. 

Greg Workmon, Founder of LoadUp Technologies added: “LoadUp is excited about the partnership with an exciting brand like Birch in order to continue in our goal of making responsible disposal a hassle-free experience nationwide.” 

Based in Atlanta, LoadUp has offered smart disposal services since 2014. The company provides junk removal services in over 170 cities in all 50 states and has removed over 850k junk items since its inception. 

For more information on LoadUp and their disposal services, please visit


Helix is an innovative direct-to-consumer sleep brand launched in 2015 with the goal of bringing customization to the category through individually personalized mattresses for you, based on how you sleep. Each mattress is designed to your body type, sleeping position, and feel preference using our proprietary sleep technology. The brand celebrates the power of personal preferences and individuality while focusing on outstanding product quality, having won countless independently reviewed awards. Headquartered in New York City, Helix offers free shipping directly to your doorstep, 100-night trial, and value-based pricing on all its products. Additional information on Helix and the company’s products can be found by visiting us at


In 2014, LoadUp saw a need in the junk removal industry and made it their mission to provide an honest, transparent and convenient solution by providing guaranteed, upfront pricing online for on-demand services. The company focuses on providing efficient and sustainable removal, disposal, assembly and hourly labor services to more than 400,000 customers nationwide. Headquartered in Atlanta, GA, LoadUp has achieved nearly 3,000% growth in the last three years. LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies in 2019, 2020, 2021, 2022 and 2023. For more information, please visit:


3Z Brands is a vertically-integrated manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award winning sleep products. Headquartered in Arizona, 3Z Brands operates a portfolio of best-in-class direct-to-consumer sleep brands including Helix Sleep, Brooklyn Bedding, Birch Mattress, Bear Mattress, Nolah Mattress, and Leesa Sleep. 3Z designs and creates its high-quality mattresses on demand, boasting world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment, and patented materials created with advanced technology. 

All of 3Z’s brands celebrate the power of personal preferences and individuality while focusing on outstanding product quality, having won countless independently reviewed awards. For more information on 3Z and its brands, please visit

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