Blog: In the mattress game, counting past 2,000 may help you catch some Zs

I just read in one of the hospitality publications that the average hotel bed has been slept on by 2,000 individuals. Think about that.

Some were sober; some weren’t. Some wore nightwear, and some were “nekid.” Most were well, but some were sick. Some were old, and some were very young. Some didn’t watch their TVs, while others watched the adult channels. Some got room service and ate in bed. Some hotel guests were married, and some weren’t, and who are we to judge? And then there are the different heights and weights of these folks. (I stay my current weight to test furniture and mattresses, by the way.)

My first reaction to hearing an average of 2,000 individuals had slept on a hotel mattress was “yuck, that many?” Then I thought that we (as an industry) must make a good product to handle that many different people, all shapes and sizes, many with different needs.

Everyone in the mattress industry knows that people deserve the best mattress that they can afford and one that meets their specific needs. Still, if a single hotel mattress can accommodate 2,000 different people with at least some degree of comfort for a short time, could there be a universal, one mattress fits all?

U.S. mattresses come in twin, full, queen and king sizes, in rectangular slabs so we cannot market any new sizes although there are differences in depth.

We offer lovely covers, but most people cover their mattresses with sheets, or so we hope.

And so, we must focus on comfort, longevity and new technology that can bring about even better comfort and longevity. Thus, the driving force in the mattress trade is marketing or who can best explain to our consumer what is inside their mattresses and why their secret combination inside is better than the rest.

In recent years, some mattresses have come to be sold like paper plates. As in: You do not need to give it any test beforehand. Trust us, you will love it.

Maybe we need to identify these generic mattresses for what they are: an affordable but non-specific solution to sleep issues that is acceptable to some, but not to all.

Seems boring to me, but maybe that is what some people want. I think most people prefer to get what is right for them and what improves their lives and lasts for more than 2,000 nights.

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