BoConcept unveils plan to celebrate its 70th anniversary


HERNING, Denmark —As part of its yearly introductions and to celebrate its founding seventy years ago in 1952, BoConcept will be releasing its latest collection on September 1st.

“This year is our 70th anniversary. Our collection reflects our values- the heritage, craftsmanship, quality and unique Danish design. All the pieces are very special to us and tell a story about who we and what we value, it is very close to our hearts,” said global visual merchandising manager Kalina Todorova.

BoConcept is releasing new sofas, accent chairs, a cabinet, home office furniture, dining tables and chairs.

“With every product there is a life cycle based on how well they are perceived by our consumers. Very often we upgrade our designs and one of our new intros is an existing design with an improved look, and additional finishes,” said Todorova, who noted, “The Princeton dining chair was a big success. So, we’re launching a Princeton lounge chair. True to all of our designs, the Princeton collection is available in all of our fabrics.”

According to the company, some products are available for immediate delivery, depending on the store. BoConcept stores are a franchise-base with local warehousing and every showroom can find products for customers. For custom upholstery, the delivery time is approximately 6 to 12 weeks.

BoConcept sources most of its product in Denmark in the company’s own factories but because it’s a global brand in 65 countries around the world, there are production facilities in Lithuania and China as well to help serve different markets. The company is mainly focused on residential customers, but it also has a selection of commercial customers, according to Todorova.

“We have a great relationship with the designers we work with. They are an international group, and most have worked with us for the last 10 years. I think the designers that we work with understand the DNA of BoConcept in terms of who we are and what we value,” added Todorova.

BoConcept’s products are based on multiple functions in the home. Sofas come in modular configurations and can be customized to fit in any space, from a small apartment to a large home. “With 130 different material options for upholstery, our consumers can select the material/colors and different styles with legs and armrests that they want. Our customers range from renters to empty nesters,” said Todorova.

BoConcept is known for its selection of extendable dining tables available in different finishes that have a minimal design aesthetic. With integrated extension leaves, the tables are easy to extend. According to Todorova, ceramic is one of the most popular materials in the last 4 years, offering durability, design and colors. The company’s dining chairs are also customizable with different upholstery, bases and arm rests.

Todorova noted that for the last couple of years, upholstery tonality is moving toward more muted beige tones and earthy tones like greens and blues in a soothing color palette. Along with tactile materials, boucle is the “in” fabric now and BoConcept is offering an even heavier boucle for the autumn on select products.

As global visual merchandising manager, Todorova guarantees that all of the BoConcept showrooms fully represent the brand and what it offers in terms of collections and designs. “We create plug-in ready merchandising designs and consistency is really important for us.” However, that doesn’t preclude the individual showrooms from following local trends. “We make sure that within our solutions there are possibility for local design slants as well,” said Todorova.

BoConcept new introductions include:

Berne Sofa

A simple and modern sofa designed by Henrik Petersen, Berne sofa offers support thanks to a higher, more upright back, bigger seat depth and firmer cushions. There are no sharp corners, and the arms, seats and back are softly rounded, giving this sofa a welcoming look from every angle.

Princeton Lounge

An accent chair designed by Morten Georgsen has a light base with an organic shaped back and seat. The soft comfort and the cocooning effect make this chair very cozy and welcoming.

Kingston Home Office

Combining workspace and storage in a home office solution designed by Morten Georgsen, the Kingston features a thin metal frame with a subtle integrated drawer for storage. The organic shape and slightly tapered and inclined legs ensure a light, Nordic expression.

Hamilton Chair

A dining chair with a classic yet contemporary style designed by Morten Georgsen. The dining chair has three different base designs and two upholstery options.

Hauge Table and Chair

A new dining table and chair designed by Henrik Pedersen. The table and dining chair are in dark oak and natural oak – both with a slim and elegant matte black metal frame and wooden base.

Lund Cabinet

Designed by Morten Georgsen, the Lund cabinet plays into the modern trend of open storage. The cabinets help create a light and personal touch to the room.

Madrid Table

An upgraded version of the Madrid dining table, designed by Morten Georgsen. The base comes in matte black and matte white metal and the tabletop comes in white lacquer and dark oak veneer. The clean lines and organic shapes come together in a floating design that emphasizes a visual softness.

Madrid Side Table

Another member of the Madrid design family by Morten Georgsen. These small tables add a more coordinated and exclusive look to a living room, when combined with a matching coffee table.

Asti Home Office

This minimalist home office is designed by Morten Georgsen with a combination of wood and metal. Asti home office is designed with a focus on simplicity and longevity both in terms of look, quality and design.

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