Ceros wants to create immersive experiences for consumers

NEW YORK – Ceros, a cloud-based platform, has recently entered the home furnishings space after experiencing a three-year revenue growth rate of 373%. That rate put Ceros on the 2019 Crain’s New York Business list this week as one of the 50 fastest-growing companies in New York City.

The Ceros platform enables companies to create rich interactive content without code or traditional web development using personalized material such as quizzes, games and interactive rooms where customers can click on products for more information or to purchase.

The company says its experiential content is designed to create an immersive experience for consumers through a combination of interactions, animations, embedded media and storytelling.

“We also offer a ‘Choose your own adventure’ option where consumers can use the process of discovery to aid in purchasing decisions,” said Adam Sangster, Ceros head of publisher revenue. “We customize web pages to our client’s products in order to drive interest.”

The company said it’s working with more than 400 customers, including brands like United Airlines, CBRE, Conde Nast and General Electric.

Ceros has also recently expanded its integration with Getty Images to give designers and marketers the ability to tap into the expansive collection of high-quality images, vectors, and videos directly within the Ceros Studio.

“As a platform that allows users to launch immersive and visually stunning digital marketing campaigns to the web instantly, we are dismantling traditional notions of what is achievable without months of custom creative agency work or developer talent,” said Robin Meir-Levi, Ceros publishing and media sales director.

Meir-Levi said some of the concepts that Ceros can help develop include user-generated content destinations, serialized editorial content, shoppable content experiences, and interactive catalogs.

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