Chicago growth key piece of Steinhafels’ 2023 strategy

WAUKESHA, Wis. — Top 100 retailer Steinhafels’ strategy for growth in 2023 and early 2024 can be summed up with this word: Chicago.

The Waukesha, Wis.-based retailer plans to add a pair of stores and a 110,000-square-foot distribution center in the greater Chicagoland area over the next 18 to 20 months. The distribution center will be located in Bolingbrook while the new stores will open in Harwood Heights and Orland Park. Currently, Steinhafels has three stores in the greater Chicago area in Downers Grove, Vernon Hills and Crystal Lake.

Andrew Steinhafel

“We see Chicago as our next big opportunity so the distribution center and the two stores will help us make a mark in that market,” Steinhafels President Andrew Steinhafel told Furniture Today.

Steinhafels’ new Bolingbrook distribution center, located at 999 Belle Lane, will be a modern facility that will serve as Steinhafels merchandise pick-up location for its Chicagoland stores, promising a fast and easy pick-up experience for those customers. It will be the launch point for Steinhafels’ Chicagoland delivery stops, providing enhanced speed and availability to delivery service. Andrew Steinhafel said the distribution center, the retailer’s second, should be open by fall 2023.

Having a second distribution center in place is essential for the company’s growth, he said. “With the opening of our Green Bay (Wis.) and Downers Grove stores, which are doing well, those are our furthest north and south stores opening at the same time. We were stretching our logistics from our Waukesha facility. Looking at Chicago, Bolingbrook is well positioned to service that market,” Steinhafel said.

And, he noted, having a distribution center in Chicago opens up growth opportunities in the future.

“This distribution center is well-located and appropriately sized for growth,” Steinhafel said. “We think we have the opportunity, as opportunities arise, to grow within Illinois and see where the market takes us.”

The Harwood Heights showroom will be 60,000 square feet in a former Art Van Furniture location. Steinhafel said it should be ready in late 2023. “Harwood is a beautiful location that just needs a cleanup,” he said.

“I am pleased and excited to welcome Steinhafels to Harwood Heights. The Village has long prided itself as a small town with big opportunities and a great place to both live and do business.” said Harwood Heights Mayor Arlene Jezierny. “I am confident that Steinhafels is going to love being a part of our community.”

The Orland Park store will be around 100,000 square feet in Orland Park Place, a space formerly occupied by Bed Bath & Beyond and Stein Mart. Steinhafel said it should open in spring 2024. “(We’re) repurposing a large piece of the mall to make one single store location. That was a major renovation that will take a little longer,” Steinhafel said. “Both are great retail locations within the major retail corridors within different locations in Chicago.”

“We welcome Steinhafels Furniture to Orland Park and look forward to the opening day,” said Orland Park Mayor Keith Pekau. “The development adds employment opportunities to the area and adds more variety to our prized row of established furniture retailers.”

And with three successful stores already in place, officials are confident that the new additions will strengthen Steinhafels’ presence in the Windy City. “The success of the three stores there makes us confident we can succeed. We’ve proven we can deliver the customer experience in Chicago,” said Chad Dern, vice president of marketing. “There are lot of great competitors there but the Chicago consumers have embraced us.”

Added Andrew Steinhafel, “I think it’s an exciting time for Steinhafels. We’re doing a great job executing our strategic goal of being the furniture and mattress retailer of choice for Wisconsin and Illinois. Moving further into Chicago is part of that plan.”

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