D2C sleep brand reports record revenues

Emma — The Sleep Company has recorded its best quarter ever in Q3, with global revenues of $212m – a +44% increase YoY.

The D2C sleep brand reported year-to-date revenues of $599m, which represents a growth rate of +36% compared to the first three quarters of 2021. Based on these results, Emma is forecasting annual revenues of over $800m in 2022, which will be the company’s fifth consecutive financial year of profitability and growth.

Speaking at Web Summit in Lisbon, Emma’s CEO and co-founder, Dr Dennis Schmoltzi, said: “The third quarter was even better than we expected – our best ever – and the full-year revenue forecast is extremely encouraging. Despite the challenging economic climate, where volume in our sector has fallen by around -30% and high-profile brands have filed for bankruptcy, we continue to counter-cycle, break records, expand our portfolio, and refine our business model.”

Active in more than 30 markets, Emma continued to grow exponentially around the globe in Q3, with more than a dozen countries recording revenue growth of over +50%. In Europe, this was the case in Austria, the Netherlands, Italy and Sweden. In the Americas, four markets grew their revenues by more than +50% –Mexico, Canada, Chile and Colombia. Asia was a particularly bright spot for Emma, with China, Japan, South Korea, Taiwan and the Philippines all reporting revenue growth of more than +50%.

“It is exciting to see that we are not only growing in the regions where we have recently expanded, but also in the markets where we have been from the beginning,” says Manuel Mueller, CEO and co-founder of Emma — The Sleep Company. “It reflects our commitment to innovation and the expansion of our product portfolio, enabling us to stay relevant and to respond to the needs of each market.”

Pictured: Dennis Schmoltzi and Manuel Mueller

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