Diamond Sofa sets 100+ SKUs for Las Vegas debut

LOS ANGELES — Diamond Sofa, a subsidiary of Nova LifeStyle Inc., will launch its single largest furniture collection at the 2022 summer Las Vegas Market, July 24-28.

Tawny Lam
Tawny Lam

“We are very excited to be participating at the Las Vegas Market this summer where Diamond Sofa will be launching its largest collection ever,” said Tawny Lam, Nova LifeStyle chairperson and CEO. “This launch is indicative of our ongoing commitment to provide our customers with an unprecedented amount of furniture and styles.”

The new “30th Anniversary Collection” encompasses more than 100 products in all categories of upholstery, case goods, beds and dining. The collection features natural materials, cane and rattan, and a broader range of styles for case goods and dining.

The company is introducing at least 10 upholstery frames, some with performance fabrics for the first time due to demand. Its products are priced for middle and upper income consumers with upscale designs.

Diamond Sofa’s sourcing initiatives include adding products manufactured in India. In addition, the company has been expanding its sales and marketing initiatives to the Middle East and South America, in addition to its U.S., China and Southeast Asia markets.

Diamond Sofa said it works to have a high pre-commitment rate from customers, ensuring a swift built-in yield bolstered by available inventory after market.

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