Frasers Group acquires Amara | Furniture News Magazine

Frasers Group, which owns House of Fraser and, has acquired luxury online homewares and furniture brand Amara in a restructuring deal.

CEO Michael Murray revealed the move on social media last night. “This acquisition will build on our ambitions to create a credible homeware destination for Flannels,” he stated – the fashion brand having been part of Frasers Group since 2017. was established in 2005 by Andrew and Sam Hood.

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