Gamers beware: Lovesac and Xbox team up


STAMFORD, Conn. — Lovesac, the brand best known for its Sactionals, has teamed up with Xbox to offer an exclusive product bundle for the holiday season. Continuing its strategic forays into home entertainment, Lovesac is partnering with Xbox to offer more consumer options at retail for its seating products.

The Lovesac Xbox bundle will include a limited edition SuperSac cover, SuperSac insert, Xbox Series S console and a three-month Xbox Game Pass Ultimate.

“Our partnership with Xbox focuses on the importance of both comfort and function by offering fans an opportunity to get their hands on the ultimate gaming experience during the high-demand holiday period,” said Lovesac founder and CEO Shawn Nelson. “Our Sacs, which are filled with a proprietary blend of shredded recycled material called Durafoam, bring effortless comfort and style to any space used to lounge, play and enjoy this holiday season.”

“At Xbox, we believe in putting players first and giving them the freedom to game how they want, and we’re excited to partner with Lovesac to offer a next-gen level of comfort with the Xbox SuperSac,” said John Friend, head of Halo and Xbox consumer products. “It’s especially meaningful to offer this ultimate bundle just in time for the holidays.”

The limited-edition Lovesac Xbox retail bundle will be available on Nov. 20 for $1,350 and will be sold as long as supplies last. Customers can purchase the bundle on BestBuy.com or test out the products live at select Best Buy|Lovesac shop-in-shop locations.

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