Homestead Furniture steps up its motion upholstery game with partnerships

NEW ALBANY, Miss. – Homestead Furniture, a new motion upholstery manufacturer based in New Albany, Miss., has started production here, according to the Daily Journal.

“Production started yesterday with some cutting and sewing; Monday we’ll bring in filling and frames; and Tuesday, upholstery,” said G. Lipscomb, founder and owner, who added, “Then, we start making chairs.”

Homestead will initially offer three motion chairs (manual or electronic) in a choice of up to 21 fabrics. Homestead makes its own frames through its DTR (Designed to Recline) business and will open a foam and fiber operation, Cloverlead Foam & Fiber, in partnership with New Albany furniture makers Kevin Charles Fine Upholstery and VIP Luxury Seating.

Kevin Charles produces hand-assembled furniture at its 125,000-square-foot facility for City Furniture, a South Florida-based retailer. VIP Luxury Seating produces motion seating for commercial cinemas and is the most widely installed provider of power motion furniture in theatrical exhibition, according to the company website.

“Those companies have been very successful, which is important,” Lipscomb said. “We wanted to be vertical as much as we could, but we weren’t big enough to do it ourselves. We thought it would be a good idea to partner with companies that don’t do the same thing as us. And they’re long-term friends of ours. We think it will be super strong.”

Lipscomb noted that there are very few cut-and-sew makers in the U.S. “There’s a huge need for American-made products that can be special ordered,” he said. “Most people have walked away from that. Not everybody wants brown or gray. Some people still like to go in a store and have a choice of 30-40 options.”

Homestead is starting its customer base with one large privately owned retailer, according to the Daily Journal. Lipscomb said Homestead’s partnering company has a huge design business, and he expects roughly 50% of Homestead’s orders to be custom orders.

Lipscomb believes the company can ultimately employ 200 individuals within three to five years. “We guaranteed the state we would have 117 employees within two years, and I don’t think that will be a problem; we’ve got about 60 now,” he said. “The appetite is there. Our reputation in the business is solid, and we’ve been blessed to have a lot of family and friends in it.”

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