Infinity targets ‘entry-level’ users with High Point massage chair offerings

SEABROOK, N.H. – Infinity, a maker of high-end massage chairs, will highlight three of its chairs at entry-level price points at this spring’s High Point Market. The company aims to help retailers drive traffic and introduce more shoppers to the better-end massage chair category. The massage chairs – Prelude, Aura and Smart X3 – have features typically found in more expensive massage chairs, according to the company.

“Infinity massage chairs offer a compelling story, one that creates a strategic opportunity for retailers,” said Michael Milone, vice president of retail sales and business development. “The high prevalence of stress and hectic consumer lifestyles coupled with growing health and wellness concerns among consumers have augmented the demand for massage chairs. In addition, elevated consumer living standards supported by their rising disposable income levels have further boosted sales so much so that the massage chair market is now ripe with opportunity.”

Prelude features include a four-node traveling back mechanism that delivers shiatsu massage techniques, soothing lumbar heat that loosens muscles, full-body scan, spring adjustable leg length and shoulder airbags that provide grip to assist in stretch. Rollers in the soles provide a reflexology massage to the feet. Prelude comes with a built-in remote and phone pocket, six programs and full manual control. It is offered in black or brown and retails for $2,999.

Aura features an L-track that massages from neck to glutes and includes zero gravity positions, spinal correction and decompression stretch as well as a four-node traveling back mechanism that delivers shiatsu massage techniques. The lumbar heat feature is intended to loosen muscles in the lower back while foot rollers provide a reflexology massage to the soles of the feet. In addition, Aura features Truefit Body Scanning technology that customizes the massage for each user. It is offered in black, brown or cream and is priced at $3,999.

The Smart Chair X3 provides a 3D/4D deep tissue full-body massage that mimics the feel of human hands. It features a near-flat reclining S-Track massage mechanism that, according to the company, allows for superior, decompression stretching. Other features include lumbar heat, triple roller total Sole Reflexology and Truefit Body Scanning technology that uses sensors to detect body curves, shapes, sizes and pressure points and is customized for each user. Smart Chair X3 is offered in black and brown and retails for $5,999.

All models are in-stock and ready to ship in three to five days. Chairs can also be drop-shipped from any one of Infinity’s four distribution centers located in Pennsylvania, Tennessee, Texas and Oregon.

Infinity’s showroom is in International Home Furnishings Center, space H-545.

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