JYSK embraces paper packaging for bedding

JYSK has changed the packaging on its bedlinen and sheets from plastic bags to FSC-certified paper bands, which is set to remove 27 million plastic bags each year.

The first products with the new packaging are in stores now, and in a transition period they will be sold alongside products with the old packaging until the old packaging is sold out. 

Eliminating the 27 million plastic packages of bedlinen and sheets that JYSK sells every year will save the use of some 475 tons of fossil-based plastics each year.

“Eliminating 27 million plastic bags a year is huge,” says Sam Harrington, sustainability manager at JYSK. “It’s reducing our carbon footprint, and gives our customers a package that’s easy to recycle at home. If you crumpled up the 27 million plastic bags we are eliminating and threw them on the floor of an average-sized JYSK store of about 1200 sqm, the bags would fill the store and pile up over your head.”

Kathrine Møller Vinther, category manager, bedlinen & sheets at JYSK, says: “This is a project that I have been working with for several years and we have been through a lot of different packaging types on the way. The strategy was to find a more sustainable package design for bedlinen and sheets in a good quality, and I am more than satisfied with the result.”

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