Latest furniture start-up brings on industry experts to focus on U.S. market


HIGH POINT — Royal Morris Living, a motion and stationary upholstery company based in China with new offices in High Point has brought on three industry leaders to tap into the U.S. furniture market: Steve Lush, Peter Halunen and Jeff Fink.

Lush, president of Royal Morris Living, was most recently president of sales for DiGio Leather Sofas. Prior to that he was president of Kuka Home North America. During his career he has held executive positions with several companies, including Robb & Stucky International and Hendricks Furniture Group.

Halunen, a 35-year industry veteran, was named vice president of merchandising and product development. Previously he was director of sales for the North American market at DiGio Leather Sofas. Halunen’s experience includes at Natuzzi Italia heading the strategic accounts division, at Kuka Home as president, and at Violino as vice president of product development.

Fink has been named showroom director. Before joining Royal Morris, Fink held similar positions with Natuzzi Italia and Kuka Home North America for the past 19 years.

See also: Bold moves: This China-based upholstery producer is making its debut at High Point Market





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