Loloi Relaunches Magnolia Home by Joanna Gaines x Loloi Collaboration



Furniture World News Desk on

3/14/2023





Loloi announced the relaunch of
its Magnolia Home by Joanna Gaines x Loloi collaboration, featuring a new
evolution of the collaboration’s products and availability.


The relaunch will include four new rug collections and more than a dozen new
pillows. Two of the collections represent the collaboration’s first-ever
machine-washable rugs, and one is manufactured with polyester from recycled
plastic—a meaningful step towards more sustainable manufacturing.


“We’re excited for the relaunch of Magnolia Home by Joanna Gaines
x Loloi, which has been a fan favorite since we first introduced the
collaboration,” said Cyrus Loloi, Principal. “This relaunch will
introduce a more sustainable story for the collection, with a focus on
eco-conscious design.”

The new Magnolia Home by Joanna Gaines x Loloi collections will include:

  • ASHBY

    Hand-tufted of 100% wool, the Ashby Collection from Magnolia Home by
    Joanna Gaines × Loloi is a standout neutral area rug. The process of
    hand-tufting creates a ribbed texture that’s naturally complemented
    by the design’s subtle stripes. Ashby has an elevated yet casual
    presence that would be right at home in living rooms, bedrooms, and
    offices in a range of traditional and modern aesthetics. This collection
    is made in India and GoodWeave certified, ensuring our commitment to
    ethical production and the support of weavers’ communities.

  • BANKS

    The Banks Collection is
    a truly machine-washable rug—a first for both
    Magnolia Home by Joanna Gaines and Loloi. Power-loomed of 100% polyester,
    area rugs in the Banks Collection can be machine-washed and either hung or
    laid out to dry. With a vintage-inspired design in sumptuous and saturated
    colors, Banks is an elegant centerpiece that can work with many rug pads,
    in any room. This collection is Oeko-Tex® certified, ensuring its
    materials don’t contain harmful substances.

  • MILLIE

    The Millie Collection from Magnolia Home by Joanna Gaines × Loloi is
    based on floral designs and motifs found in vintage Turkish Oushak rugs.
    The area rug’s muted colors create an over-dyed effect that softens
    the lines in the design, making it an easy piece to pair with a range of
    furniture and other patterns. It is power-loomed of space-dyed polyester
    for exceptional durability. Millie is also Oeko-Tex® certified,
    ensuring its materials don’t contain harmful substances.

  • SINCLAIR

    The Sinclair Collection is power-loomed of
    polyester made from recycled plastic —a first for
    both Magnolia Home by Joanna Gaines and Loloi. Sinclair area rugs have
    incredible softness and durability comparable to classic power-loomed
    rugs, while also reducing waste in their production.
    This collection is also machine-washable, making it an
    ideal rug in high-traffic living rooms, hallways, entryways, and
    children’s rooms. The design features antique motifs with intricate
    details and slight distressing, creating a sophisticated, storied feel.


The new pillow introductions feature 11 cotton-blend designs and come in a
range of sizes including 18″x18″, 13″x21″ and 22″x22″.


Loloi will showcase the Magnolia Home by Joanna Gaines x Loloi collaboration
at the Spring 2023 High Point Market, April 22-26, in their showroom, IHFC
Design Center, Showroom 320. During the event, Joanna Gaines will participate
in a panel discussion in the High Point Theater on Saturday, April 22 at 2
p.m.


 



 

About LOLOI RUGS

Founded in 2004, LOLOI has become a fashion leader specializing in medium- to
high-end area rugs in every style category, and a premium producer of
textiles. Under the expert direction of area rug veteran Amir Loloi, the
company has been inducted into the ARTS Awards Hall of Fame, winning
five ARTS Awards for “Best Rug Manufacturer” in 2010, 2011,
2015, 2016 and 2017, one in 2012 for “Best Outdoor Manufacturer,” and one in
2013 for “Green Manufacturer.” Its eight America’s
Magnificent Carpets Awards and three Atlanta Visual Display Awards for
sophisticated showroom design attest to the company’s commitment to
innovation and quality. LOLOI RUGS is headquartered in Dallas, with
to-the-trade showrooms located
here. For more
information, visit 
www.loloirugs.com.

 



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