Mattress Online reports record growth and plots store rollout

Mattress Online has announced record business growth for the last 12 months, driven by a surge in sales during the pandemic.

The Rotherham-based retailer, one of the UK’s fastest-growing businesses, has seen turnover soar to £34.5m. Both turnover and profit have increased by more than +200%.

Mattress Online is now the largest online independent mattress retailer in the UK, and has a reputation for customer service, market-leading choice, and consistently high product reviews. Profits have been reinvested across the business, and the team has swelled from 38 to 61 over the past year.

Founder and CEO Steve Adams has added to an already-strong leadership team, with recent key appointments including Michael Jervis (previously at Jet2) as head of digital, former Morphy Richards marketing manager Annaliese Curtis as head of marketing, and Craig Roberts as head of finance (from Exemplar Health Care). The foundation for the new senior team was laid just before the pandemic with the appointment of COO Martin Eastwood from manufacturer Silentnight.

Steve says the entire company has risen to the enormous logistical challenges posed by the pandemic: “For a company that delivers products directly to customers’ homes, the level of safeguarding, staff training and the internal and external communication during this period has been huge. Our staff have responded in the most fantastic way and I’m incredibly proud of them. We are thrilled to have been able to reinvest profits to support the ongoing innovation and future growth of the business.”

Steve is now setting his sights on delivering the next phase of growth, with plans to open seven stores over the next three years, beyond its existing showroom store in Rotherham.

“As a company established in 2003, we’ve got a strong infrastructure and supply chain,” he says. “This is helping us expand into bricks and mortar, and we are strategically planning to open more stores when many retailers are closing down. Physical stores are not dead, and I believe Mattress Online can offer the next-day delivery and competitive prices you get from our online offering in a more traditional setting.”

“The UK bed and mattress market is worth £2.2b,” continues Steve. “It’s a market that’s still relatively traditional and ripe for disruption and sustainable innovation. These are exciting times for Mattress Online and our team. We’re always looking to the future and how we can add value for customers and everyone in our supply chain – particularly those in Yorkshire.”

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