Messe Frankfurt cancels Tendence 2021

Frankfurt’s Tendence exhibition, which was due to take place at the end of June, will not run in 2021, for a second year in a row.

The organiser says that ongoing restrictions to contain the pandemic in Germany as well as abroad mean Tendence cannot currently be held on its planned date.

“We have therefore decided, even though this is anything but easy for us, to cancel Tendence now for the second time in a row,” says Stephan Kurzawski, Messe Frankfurt Exhibition. “All the more reason for us to concentrate, together with our exhibitors and visitors, on the coming spring and the successful staging of the leading trade fairs for the consumer goods industry, such as Ambiente, Christmasworld and Paperworld. And in July, as usual, we are planning Nordstil in Hamburg.”

After 100 days of continuous lockdown for many non-food retailers, a large part of the industry is experiencing existential difficulties, according to the German Retail Association (HDE), with up to 120,000 stores in danger of going out of business. 

Messe Frankfurt says its online platforms in the consumer goods sector, Conzoom Solutions and Nextrade, will help bridge the gap until its key shows return next spring.

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