Pavilion Broadway unveils photography studio


Designer furniture retailer Pavilion Broadway unveils its first-ever professional photography studio, which is dedicated to taking high resolution and high-quality images using cutting-edge 360 technology.

The photography studio was built with state-of-the-art camera and lighting equipment, including a 5-meter turntable to create a series of high-quality images. Situated within a newly renovated area of Pavilion Broadway’s 25,000-square-foot warehouse, the suite is placed in a prime location for new products to be professionally photographed from the moment they arrive. The turntable will offer a complete 360 digital visualization of products, giving customers the ability to view furniture items from every angle available.

The photography studio is the core project within a larger investment for the company, including moving to a specialist Content Delivery Network (CDN). This fast, high performance platform focuses on better serving Pavilion Broadway customers and making the website more accessible to users anywhere in the world with high resolution product imagery in order to make informed purchasing decisions.

Following the launch of their trade arm of the company in February 2019, the introduction of a professional photography studio marks a major step forward for this family-run business. Over the past 11 years, Pavilion Broadway has seen their boutique furniture shop expand into a fully fledged designer furniture and interior design business.

“As a family-run business, it’s a particularly exciting time for Pavilion Broadway,” says David Ewart, managing director, Pavilion Broadway. “The photo studio marks the first of many investments we are making to improve our customer experience digitally. We have confidence that the photo studio will set us apart from other retailers as we will now have the ability to provide unique, high-quality product imagery. Not only will this strengthen our online customer journey, but we will also have the capacity to offer a greater online catalogue of exclusive products, matched with spectacular one-of-a-kind photography.”

Examples of new the photography can be found on the company website, pavilionbroadway.co.uk





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