Portugal Home Week opens as officials focus on continued international growth


PORTO, Portugal — As international markets and fairs resume around the world, Portuguese home furnishings manufacturers brought their products to buyers here as the second edition of Portugal Home Week opened on Tuesday. See also: Scenes from Portugal Home Week

According to APIMA officials, Portugal is experiencing continued export growth for its home furnishings products, an upward trajectory with significant potential for 2022 and beyond.

Upward growth of home furnishings

Gualter Morgado
Gualter Morgado

“The Portuguese exports of furniture, bedding, seating and other complementary activities grew 6% in the first quarter of the year, compared with 2021, to almost 500 million euros, despite the strong social and politic conditionings that affect Europe and the world, highlighting the unique value of the Portuguese home sector,” said Gualter Morgado, executive director of APIMA.

“The cluster registered a constant increase of monthly values, with 155 million euros in January, 160 million euros in February and 169 million euros in March, and a positive performance in nine of its 10 main markets, compared with 2020,” he added.

Morgado noted that France is the main importer of Portuguese products with a quota of almost 35%, followed by Spain, the U.S. with a year-on-year variation above 30%, Germany (10%) and the United Kingdom (19%).

Home Pro Trips take buyers to manufacturers

Portugal Home Week combines the traditional trade show with seminars, networking and local meetings with home furnishings manufacturers. The “Home Pro Trips” initiative at Portugal Home Week allows buyers to schedule visits at company sites to tour the manufacturing facilities, meet the designers and observe the production process firsthand.

“One of the main goals of Portugal Home Week is to connect visitors directly to the exhibiting companies, which are located within close vicinity to the city of Oporto,” Morgado said. “Instead of showing just a small portion of their portfolio on the Home Show, companies are allowed to display their whole offer to buyers, prescribers and decision-makers from all over the world, which are there, at their doorstep, to see what only they have to offer to the world.”

Portugal’s GDP grew 4.9% in 2021, largely due to internal consumption, said Morgado, referencing data from the National Institute for Statistics. He noted that domestic demand grew by 5% in 2021, and that private consumption grew 4.4%, recovering from the 7.1% reduction in 2022.

“Currently, the focus is to promote the Portuguese companies and brands worldwide as a joint, integrated front by growing their influence in traditional markets and entering new geographies,” Morgado said. “We have been doing this through the ‘Made In Portugal naturally’ brand, which is already well-known in several countries.

“The strategies in place range from participating in the most prestigious international events, like Salone del Mobile, to organizing events such as Portugal Home Week to bring the world to the sphere of influence of companies of the cluster,” he continued. “We are also promoting networking and integrated communication channels that will allow companies to grow and establish themselves internationally as a reference in this industry.”

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