Stop assuming Millennials won’t spend for quality furniture, says Amish maker


GOSHEN, Ind. – Indiana-based Amish furniture manufacturer Fusion Designs has expanded its quick-ship Essentials home office program in time for the upcoming Las Vegas Market. The contemporary and transitional group will be available for order and immediate shipping at the company’s B-201-02 showroom in the World Market Center.

Fusion says the new, scaled-down, clean-lined solid wood home office group of products was designed with the needs of younger consumers in mind, who may be living and working in smaller spaces. Stocked in brown maple wood, the line’s best-selling Platte River group offers an executive desk with a power port (USB power, as well as standard plug power), filing cabinet, writing desk and a variety of bookshelves that feature solid wood adjustable shelves. It’s available in 30, 36, 42, 60 and 72 inch-sizes.

Fusion Designs Platte River

“While the industry is focused on selling primarily traditionally styled, solid wood, American-made furniture to older generations of shoppers due to the higher price points inherent in quality, bench-made designs, we have chosen to target my own, younger cohort with an ever-expanding portfolio of contemporary and transitional designs,” said Marcus Bontrager, president of Fusion Designs.

“Research shows that Millennials now make up the broadest consumer segment, and we think it’s time to stop assuming that they won’t spend for quality furnishings,” Bontrager added. “Our dealers tell us that younger consumers are gravitating more and more to solid wood furniture that has been made in America because they have experienced the perils of imports and ‘fast’ furniture and simply don’t want any more of their purchases to end up in landfills. They are absolutely willing to invest in quality furniture that will stand the test of time.”

The Platte River home office group is set to retail from $1,149 for a filing cabinet to $1,999 for an executive desk. The group is available in any of the company’s 35 finishes.

Founded in 2008, Fusion Designs specializes in American-made solid wood, built-to-order case goods collections for the bedroom, dining room, home office and entertainment categories.

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