Strong Q4 sales prompt Dunelm to eye higher profits

Dunelm has revised its profit expectations for its 2021 financial year from £128-£134m to in excess of £148m (before tax), reflecting high sales growth since the spring lockdown was lifted.

Dunelm saw total sales increase by 59% on a Yo2Y basis in the first seven weeks of Q4 (commencing 28th March 2021), reflecting strong sales after the majority of its stores reopened on 12th April, alongside good digital growth from its home delivery and Click & Collect channels.

It attributes this performance to the strength of its customer proposition, pent-up demand following the extended store closure period, a buoyant homewares market and some benefit from the unseasonably cold spring weather, all of which helped Dunelm perform significantly ahead of the market.

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