Tech company improves ability to target buyer intent


MATAWAN, N.J. – V12, a marketing data and technology solutions provider, has expanded its V12 Signals database capabilities to identify consumer purchase intent using proprietary mobile location intelligence.

“In the furniture space alone, we have insights into more than 60 million monthly searches for furniture and location intelligence on 400,000 people shopping in furniture stores monthly,” said Andy Frawley, CEO of V12. “When that is combined with V12’s broad catalog of omnichannel data assets and consumer trigger data such as new movers, our clients have access to truly powerful intelligence about who is shopping right now for products they sell.”

The V12 Signals software now tracks behavioral intent data from more than 91% of Internet-connected devices every month in the U.S.

The company says that on a monthly basis, it tracks more than 1.5 million unique devices, sees 31 billion page visits and generates more than 5 trillion monthly keyword/visitor pairs.

The company’s in-market databases include: 

  • consumers who are actively browsing online for products and services
  • shoppers who have visited a store within the previous 24-48 hours
  • lifestyle changes and trigger data such as new movers, new children and economic changes

Using the company’s customer data platform, V12 Velocity, each purchase signal is linked to actual people using the company’s third-party databases, data integration and machine-learning processes.

V12 Signals





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