West Elm offers new digital options

NEW YORK – Williams-Sonoma brand West Elm is adding virtual design services and other online product offerings to reach out to consumers in light of the recent store closings due to COVID-19.

The company is now offering Room Planner, an interactive desktop tool that allows users to furnish and decorate rooms including any new work from home space that may be needed.

“The Room Planner tool is an easy-to-use, effective desktop tool available for customers,” said Dru (Andrés) Ortega, West Elm director of PR, partnerships and influencer marketing. “We recommend using it with our Design Crew talent to easily take advantage of all its unique capabilities; however, users will find it intuitive to navigate within their internet browser.”

The West Elm in-home and in-store design crews are also offering virtual design services where consumers can meet with design professionals to get suggestions for how to update their space including ideas for how to hang gallery art, how to choose the right upholstery and lighting as well as how to decorate with color.

“The Design Crew Room Planner allows users to reconfigure room sizes, create multiple floor levels and furnish the spaces they create with West Elm product. Our goal is to give customers the resources and tools they need to build a home they love,” Ortega added.

And, for fun, West Elm is offering a set of virtual backgrounds that can be used for video interactions using Zoom including work calls, or talking with family and friends.

“You can now use real-life living rooms, bedrooms, kitchens and more that have been specially designed by the creative team at West Elm headquarters,” said Grace Rasmus, a blogger for West Elm’s Front + Main blog.

Consumers can change the background on Zoom by saving one of the West Elm options to their desktop. Then, on Zoom, click the gear settings in the upper right corner and click “Virtual Background” from the bar on the left, then press the plus sign to upload the saved photo.

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