Where did West Elm open its first East Coast outlet store?


WRENTHAM, Mass. — Top 100 retailer Williams Sonoma opened the first East Coast outlet for its West Elm brand here recently.

The 17,000-square-foot showroom is located in the Wrentham Village Premium Outlets, located between Providence, R.I., and Boston.

Ashley Feldhouse, area director of marketing and business development for Wrentham Village Premium Outlets, told Furniture Today that the outlet center’s location pulls from a trade area of 6 million people, which made it a prime spot for the West Elm Outlet.

She said the brand has seen success since opening.

“West Elm has seen a great response from customers, and we at the Center are always looking to add additional stores to our home category,” Feldhouse said. “This location also joins the existing, extremely successful, Restoration Hardware Outlet.”

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